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Engineering vs Marketing – what matters most?

When businesses invest in forklifts the assumption is simple: the price reflects the engineering, quality, performance and reliability of the machine. Yet in reality, part of the price of many well-established brands funds something else entirely – marketing.

At HELI, the focus is different.
The investment goes into the truck, the engineering, the components and the manufacturing quality because that is what drives real world performance.

Engineering matters

HELI is one of the world’s largest forklift manufacturers, producing hundreds of thousands of trucks every year. That scale allows investment in state of the art manufacturing, engineering development and build quality. An engineering solution that drives long term product development focused on real world applications.

Choose HELI.
Contact our team today

Contact Form (Warehouse)

Our manufacturing standards deliver value

Manufacturing forklifts is highly sophisticated, building trucks that perform reliably year after year requires skill and precision. All HELI’s manufacturing facilities follow international quality standards and deliver production consistency at scale. That means every forklift that rolls off the production line can be relied upon to deliver shift after shift.

Ask yourself, where is your money really going?

To fund engineering and product excellence, or is some of it diverted to lavish advertising, sponsorships or brand visibility? Remember, HELI has a different approach, engineering excellence first, second and third.

The reality of HELI & Grant Handling

Choosing HELI isn’t a risk, it’s a smart business decision. Grant Handling has over 45 years of forklift experience and is trusted by thousands of operators in the UK. Together, HELI’s quality and advanced technology, combined with Grant Handling’s support, creates a powerful partnership, that delivers unparalleled service, support and value.

Why value matters more than ever

Following the UK Government’s Spring Budget Statement, the pressure on business is growing.  Increasing business rates, employer national insurance contributing and fuel duty for diesel fleets. Operational efficiency and cost-effective purchasing matters more than ever, businesses should be paying for performance, not brand reputation.

Shoutout to automation

If you feel your operation could benefit from warehouse automation, talk to our expert team and look to take advantage of the new 40% first-year capital allowance on your transition to automation. It’s worth a discussion.

HELI offers a practical alternative with trucks built to perform, supported by Grant Handling’s excellent service network.

HELI offers a practical alternative with trucks built to perform, supported by Grant Handling's excellent service network.

Recent posts

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Built for operations that just can’t stop.
Meet The New Heli Electric Pallet Truck with Manual Lowering
Engineering vs Marketing – what matters most?
The Heli Challenge
Rethink the forklift status quo…​
Electrosteel Expands its Heavy-Duty Capability with Two New Heli 15-Tonne Forklifts

Other Advice

Christmas Opening Hours and Delivery Schedule

To guarantee delivery before Christmas, please check the delivery lead times on the product pages. If you are ordering an electric pallet truck, we recommend you order it by 19th December to guarantee delivery before Christmas.

Call our head office – 01483 276101 if you would like to place an order on the 22nd December and our team will let you know if we can deliver your item before Christmas.

Any orders placed from 23rd December will be delivered after Christmas from the 5th January.

From the Grant Handling team, we wish you a Merry Christmas and a Happy New Year.

Standard Refurbishment

  • Full inspection
  • Servicing
  • Safety checks
  • Minor repairs
  • Hydraulic and transmission checks
  • Cleaned and paintwork refreshed
  • Tyres with min. 35% tread
  • 12 month thorough examination inspection (in accordance with LOLER’ 98)

Comprehensive Refurbishment

  • Full inspection
  • Servicing
  • Safety checks
  • Minor repairs and major component checks
  • Hydraulic and transmission checks
  • Full respray
  • New or reconditioned battery
  • New tyres if required
  • 12 month thorough examination inspection (in accordance with LOLER’ 98)